New & Next Showcase: Modernizing Canvas. Mobilizing learning.

Armin is the chief marketing officer at Instructure, where he leads brand and go-to-market strategy. Before joining the company, he spent his career building brands across financial services, telecom, retail, consumer packaged goods, travel, and hospitality, advising companies including Fidelity, American Express, AT&T, Comcast Xfinity, Procter & Gamble, and Hilton. He has taught as an adjunct professor at Brandeis University and serves on the advisory board for Harvard University's Extension School. Armin holds a BBA in marketing from the University of Massachusetts Amherst and lives in Boston with his family.

Rachel is a customer experience leader and transformation strategist who leads institutions through complexity with clarity, confidence, and measurable impact. As chief customer officer at Instructure, she leads global customer success, support, services, and experience strategy, ensuring that educators and learners can fully realize the value of a future-ready ecosystem designed to help people thrive in a rapidly changing world.

Before joining Instructure, she served as chief customer officer at SmartRecruiters and BetterCloud and has built customer experience functions across several high-growth SaaS companies. Rachel holds an MBA from Georgia Tech and a Bachelor of Science in Journalism from Northwestern University. As a parent of two long-time Canvas learners, she brings a personal commitment to improving the educational experience for every family and every learner.