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Instructure makes software that makes smarter people. It all started with Canvas in 2011 and the goal to make teaching and learning a lot easier. In 2015, we launched Bridge, which aims to change the way you (and, more importantly, your employees) think about employee engagement and corporate training. Today, more than 3,000 universities, school districts and institutions around the world use (and love) our products. We’re out to make the world smarter with better software because we hate mediocre technology as much as you do. Probably more. OK, yeah, we hate it more.
Canvas isn’t just a product. It’s a breath of fresh air. It’s an educational revolution. It’s a powerful new way to–pardon our optimism–change the world. And, yes, there’s an industry-pushing learning management system used (and loved) by millions of passionate students and teachers in there too.
People: the one resource you can’t afford to ignore, lose, or replace. And the one thing that everything Bridge does is built around. With Bridge performance and learning management software, your people are more than people; they’re happier, more successful, more engaged, more results-driven people who stay.
Arc is the end of passive video. The beginning of interactive, smart, easy, collaborative video. We wondered—why is learning technology evolving so quickly, but video still feels one-way, archaic, and just a step beyond slideshows and out-of-focus overhead projectors? So we created Arc to unmute learning and turn content into conversation, connection, and collaboration.
Gauge changes the face (and results) of the AMS landscape by understanding that just testing is not enough. You need testing that delivers actionable data that can then impact teaching and learning. You need assessment that improves student achievement. And it would be nice if it were a one-stop learning and assessment tool—scalable, easy-to-use, easily customizable, with a modern, intuitive user experience. Gauge is all of that and more.
Reinforce skills. Facilitate feedback. Increase collaboration. Share expertise. All with Practice. Practice is an applied video microlearning solution that allows teams to frequently practice skills and receive meaningful, timely feedback through peer-to-peer video assessment and coaching. Continuous learning that increases competence and confidence and fuels innovation.
Josh Coates
Chief Executive Officer
Steve Kaminsky
Chief Financial Officer
David Burggraaf
SVP Engineering
Matt Kaminer
SVP, General Counsel & Secretary
Heather Kane
Managing Director International Markets
Mitch Macfarlane
Chief Operating Officer
Jeff Weber
SVP People & Places
Zach Wily
Chief Architect
Josh Coates
Josh has built a career the way he builds a business—by reimagining the way things can be done (even if it requires doing some major surgery with an acetylene torch). After his start in distributed systems research at the University of California, Berkeley, and Microsoft’s Bay Area Research Center, he founded Scale Eight, which developed a new approach to scalable storage software and attracted customers like Microsoft, Viacom, and Fujitsu. Upon closing operations and selling Scale Eight’s intellectual property to Intel in 2003, Josh went on to found Berkeley Data Systems ( in 2005, which reshaped the world of data storage with a ubiquitous remote backup solution. Two years later, EMC Corp acquired Mozy for $76 million.
Josh now brings this imagination to the LMS world with Instructure. After seeing the opportunity to disrupt the current landscape, and in doing so, facilitate a better educational experience, he became an early investor before joining the board and becoming CEO in 2010.
Steve Kaminsky
A hardcore Deadhead in CFO’s clothing, Steve came to Instructure in 2012 to manage all of the company’s administrative operations, including accounting, finance, legal, IT, and daily Nerf gun wars. Since he began working with startups in 1995, Steve has been instrumental in raising more than $200 million in funding and building infrastructure for multiple successful acquisitions, which is all the more impressive when you consider he also attended more than 100 Grateful Dead concerts during the same time period.*
Before shifting his expertise toward startups, Steve worked as a CPA for Ernst & Young, the McDonald’s Corporation, and TriZetto. He earned a B.S. in accounting from the University of Illinois at Urbana-Champaign and an M.B.A. from UCLA Anderson Graduate School of Management.
* 150, if you count shows post-Jerry (RIP).
David Burggraaf
As a father of ten (10!) children and SVP Engineering for Instructure, David Burggraaf is an understandably busy guy. Fascinated by computers since his father gave him his first Timex Sinclair in 1980, David started programming at just 13 years old (there seems to be a theme of “staying busy”). Prior to coming to Instructure in 2014, he was the Sr. VP of Product Engineering at FamilySearch. Before that, he spent 12 years at Microsoft, leading the product development team responsible for the Visual C++ suite of tools (the foundation for much of Microsoft's revenue—as well as that of the software industry in general).
Reflecting on what he loves about working for Instructure, David points to its incredible blend of purpose and technology. “Here’s an incredible group of technologists invested in one of the world's most meaningful endeavors, that of advancing education—you don’t find that anywhere else.” Are you surprised that a father of ten would be emotionally invested in education?
Misty Frost
After spending nearly eight years in the education space with Datamark (and a lifetime immersed in sci-fi books), Misty joined Instructure (and our army of geeks) in 2012. In her role as SVP for Marketing, she guides her team toward bringing things like pretty words and pictures together with pesky things like numbers—and getting them to play nice.
Misty’s 20-year career in advertising and marketing has proven what’s possible when the relationship between a company and its customers is nurtured. Her work has driven results for companies like Hyatt Hotels, Disney, Intel, and more. Misty earned a B.S. in anthropology from the University of Utah and may or may not have a certification from The Jedi Academy.
Matt Kaminer
In May 2015, self-professed Disney fanatic Matt Kaminer joined Instructure as SVP, General Counsel & Secretary. Before coming to Instructure, Matt served as General Counsel and Secretary of Collective Inc., a video and mobile advertising company. And before that (take a deep breath), he served as General Counsel and Secretary of Epocrates, Inc., General Counsel for MediMedia USA, Inc., and Assistant General Counsel and Chief Privacy Officer at WebMD Health Corp. That’s a lot of counseling, generally.
Matt holds a B.S. in computer science from Pennsylvania State University and a J.D. from George Washington University. And if you could get a degree in Finding HiddenMickeys, he’d definitely have earned that too.
Mitch Macfarlane
Chief Operating Officer
In 2011, foodie and milkshake aficionado Mitch Macfarlane joined Instructure to help build the Customer Success team from just three employees to nearly 230 by the end of 2015. He also filled the role of VP of Product, driving the implementation of Scrum methodology and a design-first product process. Now, he’s thrilled to serve as Chief Operating Officer. Why is Mitch so excited? Because he gets to build the world’s greatest learning platforms for the world’s greatest customers.
Mitch’s career path includes roles in customer and technical support, engineering, and project management. His love for working with Instructure clients to maximize their happiness is rivaled only by his insatiable appetite for milkshakes and chocolate chip cookies. Prior to joining Instructure, Mitch worked for companies including GE, Nu Skin, and, while also strengthening his lactose tolerance. He earned a B.S. and an M.B.A. from Brigham Young University.
Marc Maloy
How fitting is it that our EVP of Worldwide Sales is a serious fisherman, always looking for the next big catch? Marc joined Instructure in 2013 to lead the company’s fast-growing sales team. He’s super passionate about the intersection of technology and learning—and its awesome potential to make the world a smarter place. (Like all good Instructure employees, Marc understands that there’s no way to overuse the word “awesome” here.)
Marc began his career in operations and spent several years in customer support roles before moving into sales. Most recently, he was head of sales for HireRight and played a big part in growing the business from a startup through a successful IPO. Marc earned a B.S in both HR and operations management from the Kelley School of Business at Indiana University.
Jeff Weber
In the spring of 2013, mountain-biking triathlete Jeff Weber became Instructure’s VP of People & Places, doggedly fixated on bringing even more awesome talent to Instructure. Previously, Jeff worked at—the leading online network for connecting families and the largest provider of family history information with 2.7 million paying subscriptions—as SVP of People and Places. That meant around 1,300 people (employees) at 10 places (offices). Not bad for a business built around dead people.
Jeff brings years of in-house HR and organizational development experience to Instructure, having worked for companies like Shell Oil Company, Amoco Oil, and Novell. Jeff holds an M.B.A. with an emphasis in organizational behavior from Brigham Young University. Not surprisingly, Jeff digs living in Utah, where outdoor sports enthusiasts go to get serious.
Brian Whitmer
Before becoming one of Instructure’s founding fathers in 2008, Brian already knew he wanted to build a better learning management system. His first step was a “product validation tour” of 17 colleges and universities to find out what faculty and students really wanted in an LMS. He went like a modern day Paul Revere in a Geo Metro with no air conditioning, shouting, “An open, elegant, easy-to-use solution is coming!” This legendary tour laid the groundwork for the open, elegant, easy-to-use solution we know today as Canvas.
While earning his B.S. and M.S. degrees in computer science at Brigham Young University, Brian did extensive research in technology usability, which has shaped his approach to building Canvas. Before dedicating his creative genius to opening education with technology, young Brian built and sold floppy disk versions of RPG video games by mail.
Zach Wily
As Chief Architect, Zach is responsible for the black and white decisions about how to best build Instructure’s powerful, user-centered learning platforms. When Zach joined Instructure in 2010, he was employee number nine. Not only did he bring more than a decade’s experience as a software developer, manager, and consultant, he also brought Instructure’s unofficial black and white mascot (though it’s less unofficial by the minute)—the panda.
Zach has worked as a software developer for a number of companies, including Mozy and, it would seem, had a bit of a penchant for panda bears that’s still going strong today. He studied computer science at Brigham Young University.
Heather Kane
Heather joined Instructure in 2010 as the company’s eighth employee and first to live and swear by Sonic Drive-In soda. Since then, she’s been the engine of the sales team, signing the first major account and sparking rapid adoption of Canvas throughout her sales territory. Heather is driven by her unwavering belief that Canvas is the best learning platform—and by massive, massive quantities of Diet Coke. Really. Our facilities team can barely keep up.
Before coming to Instructure, Heather worked for several successful startups, including one she founded herself. She studied business at Brigham Young University and the University of Utah.
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