Peter Nicol

In Peter’s 25 years of sales leadership, he’s held a variety of executive positions in the enterprise software, financial services, learning, and edtech sectors. He’s led global and EMEA-based teams of up to 200 people focused on sales, customer service, marketing, support, HR, and finance—with a focus on early-stage growth and scale-up software organizations. Before joining Instructure, Peter spent six years at Vizolution, a CX SaaS start-up where he led sales and customer service, built a team across Europe and North America, and grew the company from under $1 million to over $13 million in five years.