Instructure’s Company Story


Instructure was born in 2008 from the efforts of two college graduate students to transform the stagnant approach to learning management systems. They were frustrated by the cumbersome learning tools available to them which focused more on administrators than developing connections between students and teachers. That changed with Canvas. The Canvas Learning Management Platform continues to expand its impact on the education market and has become the most widely adopted LMS in North America, benefitting millions of students and teachers globally across 70 countries. 

But a new generation of students and employees is emerging who want to extend their potential, amplify their impact, and be lifelong learners. They are part of a new chapter in Instructure’s story that is being written by CEO Dan Goldsmith and the mission-minded employees who are passionate about lifelong learning. Instructure is growing into the employee development market by offering Bridge to corporations. Together, the Canvas and Bridge platforms by Instructure support the convergence of the academic and professional worlds enabling growth and development beyond graduation, into and throughout a career. 

2008

Instructure got its “Inc.” and progressed from a big idea to a real-deal tech startup.

2009

The legendary pre-Canvas product validation tour went metro (Geo Metro).

2010

Josh Coates came out of techpreneur retirement to serve as Instructure’s CEO. Canvas became the statewide LMS for all Utah public schools, colleges, and universities.

2011

Instructure formally launched Canvas, disrupting the LMS status quo for better and forever.

2012

Canvas Network began offering open, online courses for everyone, everywhere.

2013

Beyonce played the Super Bowl halftime show. (And Instructure moved its HQ to the Old Mill Corporate Center in SLC, UT.)

2014

Instructure went international with offices in London, Sydney, and Hong Kong.

2015

Instructure formally launched Bridge, the first people-focused employee development and engagement solution. Oh, and Instructure went public on the NYSE (INST).

2016

Instructure launched Canvas Studio, a collaborative next-gen video-learning platform. Instructure also added Cinnamon Toast Crunch to its office cereal offerings.

2017

Instructure launched Canvas AMS, acquired Practice (the peer-feedback-driven, video-based professional learning tool), and hit the $1 billion market cap.

2018

Instructure turns 10, opened markets in LATAM

2019

Welcomed Dan Goldsmith as CEO, more than 30 million global users, acquired Portfolium and MasteryConnect

Other Facts

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HQ’d in SLC, UT w/ 1,200 (and counting) employees worldwide

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Publicly traded (INST)

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100% Native cloud & 99.9% annual uptime

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100% Revenue retention

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4,000 customers in 70+ countries

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What our name lacks in pronounce-ability it makes up for in trademark-ability