The Tale of Instructure

Our Company Story

Sparked in 2008 by two enterprising grad students, Instructure is the home of Canvas LMS and the Instructure Learning Platform that benefits millions of students and teachers worldwide, every single day.

canvas employees with panda

Our Major Milestones

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Instructure got its “Inc.” and progressed from a big idea to a real-deal tech startup.

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The legendary pre-Canvas product validation tour went metro (Geo Metro).

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Josh Coates came out of techpreneur retirement to serve as Instructure’s CEO. Canvas became the statewide LMS for all Utah public schools, colleges, and universities.

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Instructure formally launched the Canvas learning management system, disrupting the LMS status quo for better and forever.

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Canvas Network began offering open, online courses for everyone, everywhere.

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Beyonce played the Super Bowl halftime show. (And Instructure moved its HQ to the Old Mill Corporate Center in SLC, UT.)

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Instructure went international with offices in London, Sydney, Sau Paulo, and Budapest.



Instructure went public on the NYSE (INST).

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Instructure launched Canvas Studio, a collaborative next-gen video-learning platform. Instructure also added Cinnamon Toast Crunch to its office cereal offerings.

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Instructure hit the $1 billion market cap and acquired Practice, the peer-feedback-driven, video-based professional learning tool.

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Instructure turned 10 and opened new markets in Latin America.

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Canvas reached more than 30 million global users. The online Canvas community surpassed 500,000 users. And Instructure acquired Portfolium and MasteryConnect.

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Instructure was acquired by Thoma Bravo, Steve Daly joined as CEO, and Instructure acquired Certica Solutions.

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Instructure went public as INST (Again!). And welcomed EesySoft to the family as Impact by Instructure.

More Fun Facts

We love numbers here at Instructure, and it just so happens that numbers love us back. Here are a few we're especially fond of:


global customers


system uptime

6 million+

concurrent users—without a hiccup

over 90%

best-in-class customer satisfaction score

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