Instructure’s Company Story

Instructure was born in 2008 when two college graduate students set out to transform the stagnant world of learning management systems. They were frustrated by the existing cumbersome tools that focused more on administrators than developing connections between students and teachers. That all changed with Canvas. Today, the Canvas Learning Management Platform continues to expand its impact on the education market and has become the most widely adopted LMS in North America, benefitting millions of students and teachers across 70 countries. 

Now a new generation of students and employees has inspired a new chapter in Instructure’s story. So we’ve expanded our offerings to better help them expand their potential, amplify their impact, and be stronger lifelong learners. Together, the Canvas and Bridge platforms support the convergence of the academic and professional worlds, enabling growth and development well beyond graduation and throughout each person’s lifetime and career(s). 


Instructure got its “Inc.” and progressed from a big idea to a real-deal tech startup.


The legendary pre-Canvas product validation tour went metro (Geo Metro).


Josh Coates came out of techpreneur retirement to serve as Instructure’s CEO. Canvas became the statewide LMS for all Utah public schools, colleges, and universities.


Instructure formally launched Canvas, disrupting the LMS status quo for better and forever.


Canvas Network began offering open, online courses for everyone, everywhere.


Beyonce played the Super Bowl halftime show. (And Instructure moved its HQ to the Old Mill Corporate Center in SLC, UT.)


Instructure went international with offices in London, Sydney, Sau Paulo, and Budapest.


Instructure formally launched Bridge, the first people-focused employee development and engagement solution. Oh, and Instructure went public on the NYSE (INST).


Instructure launched Canvas Studio, a collaborative next-gen video-learning platform. Instructure also added Cinnamon Toast Crunch to its office cereal offerings.


Instructure hit the $1 billion market cap and acquired Practice, the peer-feedback-driven, video-based professional learning tool.


Instructure turned 10 and opened new markets in Latin America.


Canvas reached more than 30 million global users. The online Canvas community surpassed 500,000 users. And Instructure acquired Portfolium and MasteryConnect.


Instructure was acquired by Thoma Bravo, Steve Daly joined as CEO, and we acquired Certica Solutions.

Other Facts


HQ’d in SLC, UT with more than 1,000 employees worldwide


100% Native cloud & 99.9% annual uptime


5,000 customers in 70+ countries