You already know that training is essential when it comes to improving sales, but you might not know which training methods to try. While there are many great strategies to consider, one that every sales team should be incorporating is mobile learning. Here's why.
In order to be an effective sales team, members need to understand the product they're selling, as well as their clients' industry, like the back of their hand. Knowledgeable sales staff are often more comfortable when talking with potential customers, which is important because the more comfortable your staff is when talking with clients, the more likely they are going to be able to sell your product.
Enter mobile learning. Unlike in-class training and other methods for learning, mobile learning enables staff to train on the go, any time of the day. Why is this important? Imagine a scenario in which a sales rep is traveling to meet with a potential client. While waiting in the airport or sitting in the passenger seat of a car, the rep has some time to kill. This is the perfect opportunity to brush up on the client's company and the product the rep is selling.
With mobile learning, your sales team can do just that. The sales rep shows up to the client meeting well-prepared and ends up closing the deal. While staff can certainly prepare for a meeting without the use of their phones, mobile learning allows them to prepare up until the last minute, keeping valuable information fresh in their mind.
Mobile learning is also beneficial because it provides bite-sized chunks of information. Small pieces of information, rather than long courses or in-class training sessions, can have more of an impact, ensuring sales reps are actually learning and understanding the information you've provided.
5 Tips for Just-in-Time Training
The concept is simple: develop skills for workers at the moment workers need to develop them. Implementation, however, can be challenging: provide training in 1- to 15-minute segments. This session offers guidance for implementing just-in-time training in practical and cost-effective ways.
Learning Technology for an Evolving, Mobile Workforce
In this webinar, David Wentworth, Principal Learning Analyst with Brandon Hall Group, and Jared Stein, VP of Research and Education with Instructure, examine the most recent findings from BHG’s Mobile Learning Survey and share how companies can embrace new learning modalities to meet the needs of their workforces.