Corporate Training + Cognitive Science:
5 Ways to Make Information Stick
FIRST, SOME BAD NEWS:
Employees don’t retain information for long, let alone apply it in their work.
NOW, THE GOOD NEWS:
These five simple instructional design principles will improve your corporate learning outcomes.
LESS IS MORE: SHORTER VIDEOS MAKE HAPPIER EMPLOYEES.
One study showed that, when consuming video, our attention spans cap out at 6 to 9 minutes (at best). That’s science telling us to make shorter videos.
KNOW THE BRAIN’S LIMITATIONS: OUR EYES AND EARS DON’T LIKE FIGHTING OVER SCRAPS.
POSE PROBLEMS, NOT ANSWERS: TEST THAT KNOWLEDGE.
Scientific research has shown repeatedly that tests and similar challenges help us retain knowledge better than just studying.
PRACTICE, PRACTICE, PRACTICE: REPEATED APPLICATION HELPS PEOPLE REMEMBER STUFF.
The Forgetting Curve
BAIT THE HOOK: NO ONE LIKES BORING THINGS.
If we’re bored, we don’t listen. That’s just a proven fact according to research. And the longer we’re bored, the further our minds drift.
Check out our webinar 5 Cognitive-Science Principles That Can Help
You Improve Corporate Training on demand.
Published July 2016 by Instructure, Inc.
© 2017 Instructure Inc. All rights reserved.