An intro to the live webinar “How to Sell to Millennials: Embrace Market Shifts to Enhance Millennial Brand Loyalty” on June 13 at 1 p.m. EDT
Selling to millennials is more than slapping an emoji and “bae” into a pitch and magically getting the sale. And because millennials are the largest generation in the United States, it’s more important than ever to slide into their DMs right.
WTH? Going from ABC to ABH in sales
Anyone familiar with sales knows the famous mantra: ABC (always be closing). Well, trash that RN. Because millennial customers expect companies to care more about them than the bottom line, sales takes on a whole new role as helper. The new model is ABH (always be helping) — millennials gravitate toward companies that genuinely care about them, not their wallets.
Insider tips from the man who knows the A-Z of Gen Y
Instructure, makers of cloud-based learning platform Bridge, called on millennial expert and president of FutureCast, Jeff Fromm to deliver a webinar focused on all things selling to millennials. In the webinar, you’ll learn how to sell to the most digital, interactive and informed generation than ever before with these tips:
1. Put yourself in their hands: mobilize or jeopardize your biz
You’ve got to be where the people are, and where they are is on their iPhones. People check their smartphones about 80 times a day, and millennials aren’t about to stop. Heck, they’ve even made “webrooming” a thing.
According to Forrester, webrooming—scoping out products online before purchasing in store— will bring in $1.8 trillion in sales by 2017. Insert wow face emoji here. Smart brands can dig this and are no longer forcing millennial consumers to walk through their doors. In Jeff’s webinar, you’ll learn how to recognize millennial customers’ preferred shopping method and create sales strategies that will have them swiping right on your products.
2. Create an experience they'll have to tweet about (even for actual products)
Trending now for millennials: #weekendbrunch, #musicfestivals and #Eurotrips. Global events company Eventbrite reported in its Experience Economy study that more than three in four millennials would choose to spend money on a desirable experience over a product or service. So, now what?
In this webinar, you’ll learn how to sell an experience (even if you’re actually selling a product) by making a sales strategy and message worthy of millennial dollars (whether they earned them or get them from mommy and daddy).
3. Keep it 100: Less pushy salesperson, more trusted guide
You wouldn’t know it from our presidential debates, but the volume of your voice does not necessarily translate to more sales (or votes). The most active consumers to date (yes, millennials) want to discover the things they love on their own without being shouted at or sold to. Basically, so hipster.
Jeff’s webinar will teach you to provide the generation known for its entrepreneurial mindset and Pinterest-perfect DIY projects with the resources they need to make the final purchase decision on their own.
Whether you’re chill with it or not, these lovers of man buns, swirly poo emojis and “bae” are ripe for your sales. And since this is the stuff that can’t be made up, you need to learn it from the experts. Sign up for the webinar on June 13 at 1 p.m. EDT “How To Sell To Millennials: Embrace Market Shifts To Enhance Millennial Brand Loyalty.”