Does your sales team training have SWAG? Think of it as that something extra that will separate the really killer teams from the pack. Like a much-needed dose of productivity bling, but with less sparkle and more impact. That’s SWAG: Speed, Winning solutions, Analytics, and learning on the Go.
The truth is, SWAG is a sales team manager’s greatest ally in the never-ending battle to deliver the information sales teams need to do their jobs well. It’s hard to deploy that much information quickly and comprehensively both in the office and out in the field, but SWAG gets it done.
SWAG: the Antidote to Lag
Think of SWAG as the perfect antidote to lag — or the ramp-up time between implementation and productivity. In fact, lag is a complete drag, bringing down performance, learning outcomes, and a bunch of other important measurables. The best way to minimize lag is through the latest e-learning technologies, which give you real-time training solutions, in-depth analytics, and responsive training in the office and on the go.
Good thing for you, the SWAG you need is readily available with the best learning management systems (LMSs). They give you the ability to deliver focused and effective sales training without the slowdown of traditional training approaches. Any good SWAG-worthy e-learning system will always have the following:
Speed, Glorious Efficient Speed
In today’s world, we expect instant gratification whether it’s a movie we want to stream, a song we want to hear, or instant news updates. The latest e-learning technologies are no different. They provide instant knowledge that can change as training objectives evolve. The best systems are fast-paced and responsive as well.
The right learning management system allows for rapid deployment of sales training information, instant product updates and real-time assessments of training usage and outcomes. All without time-wasting lag, so you can stay ahead of your sales training and get the results you need.
While no one can win them all, effective e-learning will prepare your sales staff to win more by training them to close with confidence. The ability to clearly communicate sales goals at the start of their training gives them attainable targets to strive for, and hopefully exceed. With e-learning, sales team managers can deliver the latest new product offerings, pricing strategies, policy shifts, or sales goals for their sales teams to conveniently access from anywhere.
Getting in-depth analytics is easier than ever. Stay informed about who needs to complete their courses, how well they grasp the materials, and how prepared your sales staff is to deliver more wins and better numbers. Real-time feedback lets you see the big picture and use that data to sharpen the focus of training on factors that maximize the return on training time.
Go, Learn, Repeat
One of the other great lag-free things about e-learning tools is their ability to be used on the go. That means your sales team can learn anytime, anywhere whether they’re at home, or out on a call. With more opportunities to learn and greater access, you’ll be able to turn your sales team into a sales force.
How’s that for SWAG?
E-learning is fast, improves your sales teams’ preparedness, lets them train from almost anywhere, all while giving you complete access to detailed analytics that let you maximize the effectiveness of your materials. With a better-trained sales team, employees are more likely to exceed their goals and stay on the job longer, which helps businesses improve their bottom line.
Has e-learning helped you improve your sales training? Inquiring minds need to know. Share your insight in the comments below.
VP Corporate Markets, Instructure