Brian Robbins watched the ways in which his two teenage sons consumed media and he became “convinced that the future of youth entertainment wasn’t in broadcast or cable TV but in short-form digital videos, particularly on YouTube.” There’s a good teaching lesson there. Follow the kids and they will show you what works. Last month we shared that 6 minutes is the optimal video length for student engagement, this month we share how Hollywood is learning the same lesson and making big money following the kids.
If you keep it short, they will watch
Oct 28, 2014